Glossary
Call to action
The prompt at the end of a video: what the viewer should do next, said clearly (follow, book, open a link).
A video without a call to action lets viewers leave without doing anything. The CTA gives them one concrete next step: comment a word, book a session, open the link in bio.
One call per video: asking people to like, share, follow and book all at once is asking for nothing. Say it and show it on screen at the same time, for those watching with the sound off.
“Comment ‘PLAN’ and I’ll send you the template”: that is how a coach ends his video.