Glossary

Brand guidelines

A brand’s visual rules: colours, fonts, logo and how to use them, so it is recognised at a glance.

Brand guidelines set what doesn’t change: the brand colours, the fonts for titles and body text, where the logo goes. In video they extend to subtitles, lower thirds and animations.

On social media, consistency matters more than originality: someone scrolling their feed should recognise your video before they read your name.

On Emodio, your theme (colours, fonts) is kept on every video.

A physiotherapy practice: sage green for titles, a rounded font, the logo in the same corner on every video.