Glossary
Reel
A short vertical video posted on Instagram or Facebook, made to be discovered in a scrolling feed.
The Reel is Instagram’s video format: vertical 9:16, full screen, with sound, subtitles and on-screen text. It can reach well beyond your followers, in the Reels tab and Explore.
What works: one idea per Reel, a hook in the first seconds, an ending that makes people want to watch again or respond. A long video can also supply several Reels, each built around a strong moment.
A café posts one Reel a week: a drink being made, from bean to cup.